William Hill and Scientific Video games have introduced a four-year extension to its current sportsbook platform partnership, constructing on a long-standing relationship that first started in 2007.

A press release launched by Scientific Video games this morning confirmed that William Hill will proceed to utilise its sportsbook platform – together with betting engine OpenBet – and on line casino content material by Open Gaming System (OGS).

As lead sportsbook platform, Scientific Video games’ ‘OpenSports’ will permit the legacy sportsbook to function with extra pace and adaptability, together with the choice to deploy proprietary merchandise throughout a number of jurisdictions in Europe.

Jordan Levin, Group Chief Govt, Digital for Scientific Video games, said: “By selecting Scientific Video games, William Hill is reaffirming their dedication and perception in our merchandise, providers and group and sending a message that we proceed to be a supply of aggressive benefit for world trade leaders in all regulated markets. 

“We’re actually constructing on one in every of our strongest relationships. The group at William Hill share an ambition to create subsequent stage participant experiences and collectively, throughout sports activities and iGaming, we’re making {that a} actuality.” 

Ulrik Bengtsson, William Hill’s Group CEO, commented: “It’s a pivotal time for sports activities betting and iGaming suppliers.

“Scientific Video games’ options present us with the flexibleness that’s key to our development technique within the U.Ok. and Europe and we’re happy to proceed to make use of their merchandise that will probably be offered on a versatile and modular foundation to energy our shared success within the years to come back.”

William Hill has continued to develop its model in 2020 following the announcement that the bookmaker confirmed an unique association with CBS Sports activities.


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